Complacency

You’d likely never think it, but sometimes high levels of success can be the worst thing for a dealership. How you ask? Complacency. Sales people and managers can easily become stagnant when things are good and acceptable. This is why it is important to become vigilant and alert.

When we let ourselves become complacent, we become vulnerable. Since we are not actively pursuing improvement and innovation, we become an unchanging force in the business world. Like a predator who is not adapting, other competition may gain an advantage over us or our sustenance may develop resistance to us. By this I mean, competitors in our industry may gain a competitive advantage or leverage value over us or our customers may be disenchanted by our stale offerings.

To summarize, don’t allow yourself, your dealership, or your coworkers to settle into a place of immobility. We must always be experimenting, tweaking, and modifying our tactics and practices in search of the most new, innovative, and successful methods. It may be as simple as breaking a routine, or as deep as modifying an entire advertising budget allocation. To put it simply, keep moving.