Purchasing a Banner for Your Dealership

Purchasing an outdoor banner is not something that should be done with little thought or at the last minute. This is because banners are often useful in a wide array of situations, so the specifications of different banners can vary greatly. Color, size, message, weight, durability,reusability, and application should all be considered on a case by case basis.Today we will talk about some things that are important to keep in mind when purchasing an outdoor banner.

Color is important to consider, as certain colors do not look good together or are hard to differentiate. For instance, putting red letters over a green backdrop could be a bad idea, as this sometimes makes the words harder to read. Contrast is important.

Size is also an important factor. Depending on where the banner is to be placed, you may have a limited area to place it. Or, if your banner is to be a certain distance from traffic you will want to make sure it is big enough to be readable.

If your banner is not reusable, for example advertising a specific date, you may not need a very heavy duty or durable banner. However, if you would like to leave the banner up for a long time or reuse it during different seasons, it is important to pay attention to durability and quality. One well-made banner is often cheaper than several low quality alternatives.

Application is important in that banners are often manufactured slightly different depending on application. Some may have a pole pocket or have a nylon rope sewn in. These can be easily attached to poles or tied to fences. Another common banner type is designed with grommets built in. Oftentimes these banners can be put in banner frames, which are a convenient and cost effective way to place advertisements. If you are not familiar with these, check this video out.

Hopefully now you have a better idea of the items to keep in mind when choosing an outdoor banner. Be sure to ask your trusted sign dealer or supplier if you have any questions or concerns about what banner options are best for you.