Branding with Front License Plates

Brand! Brand! Brand!

As an auto-dealer this has been drilled into your head. “How can I better brand myself? How do I get my name out there?” While there are plenty of acceptable options for dealers to brand on vehicles, many of these options the customer will eventually remove from their vehicle.

Rear license plates, for example. Odds are a customer will remove the license plate insert from the back as soon as they receive their new plate from the department of motor vehicles. While it is a great way to get your brand out there, it often does not last as long as we would hope.

This is why we recommend considering installing a front license plate as well. Odds are that the customer is less likely to remove a front license plate, as only certain states have regulations requiring identification plates in the front in addition to the rear.

While you could just use a simple regular plastic insert in the front, you could achieve a similar effect and increase the quality and durability with an aluminum front license plate. Add your custom design silk screened and embossed for a quality raised letter effect, without the expensive price.